I think part of it is that the ads were so deliberately secretive and sparing in showing Godzilla, and they know that now his mug will be all over the internet, plus reviews, TV shows etc...so the trailers automatically lost their mystique overnight. I suspect starting next weekend we'll start seeing "Godzilla's a 'force of nature' hit!" commercials with action shorts...
Film was somewhere between good and excellent depending on what aspect you consider. Wished for: more Cranston, more Watanabe, more credible large-scale military response (would have made the movie even better, believe me), and more Godzilla battle tactics (the tail slap was Komodo Dragon 101-very cool); less military fighting with small arms (didn't any of those Soldiers see Starship Troopers?).
I thought the first 30 minutes of the movie were riveting. I'm not a Breaking Bad fan at all, but Cranston is simply a great actor--there can be no doubt. The MUTO escape and escapades were well done. The sub in the jungle was just perfect--slightly predictable, preposterous--and then so much more awesome because of it. Edwards looked genius-like in that sequence. I thought the battle was pretty good and thankfully not too long (Michael Bay, are you reading?). The young Brody storyline had merit and some good spots (I liked the Japanese kid tagalong--that was well done too), but could have been locked in a little better. His wife and boy became such afterthoughts, that I never got attached to them, and not too much to him either. It was a main theme (family) and it somehow got weaker between Acts II and III. A more descript lead actor for younger Brody to balance and then "carry on" the Cranston father character persona would have been better. Who? I don't know...but I'll think about it.
